Table of Contents
List of Abbreviations
CHAPTER I
Introduction
1.1 Does it pay to be good?
1.2 Research Methodology
1.3 Structure
CHAPTER II
A Tribute to Virtue: Corporate Responsibility
2.1 Manifestations of Corporate Responsibility
2.1.1 Corporate Social Responsibility
2.1.1.1 Corporate Sustainability
2.1.1.2 Corporate Social Responsibility in Germany
2.1.2 Corporate Citizenship
2.1.2.1 Corporations and Citizenship
2.1.2.2 Corporate Philanthropy
2.1.2.3 Modes and Motives for Corporate Citizenship
2.1.2.4 Corporate Citizenship in Germany
2.1.3 Corporate Governance
2.1.3.1 Corporate Governance in Germany
2.1.3.2 The ‘German Corporate Governance Code’
2.2 Corporate Cultural Responsibility
2.2.1 Beyond Cultural Sponsoring
2.2.2 Measures
2.2.3 Benefits
2.2.3.1 Culture & Confidence
2.2.3.2 Strategic Dimensions
CHAPTER III
Corporate Cultural Responsibility in Germany
3.1 A Short History of Private Cultural Funding
3.2 Political Framework Conditions
3.3 Quantifying Corporate Cultural Responsibility
3.3.1 The 2010 Kulturkreis Survey
3.3.2 Corporate Cultural Sponsoring
3.3.3 Corporate Foundations
3.4 Kulturkreis der deutschen Wirtschaft im BDI e. V.
3.4.1 Funding Areas
3.4.2 Working Groups
3.5 The Chemistry of Societal Commitment – BASF SE
3.5.1 “Creating Chemistry for a Sustainable Future”
3.5.2 BASF’s Cultural Engagement
3.5.2.1 Commitment to the Region
3.5.2.2 Best Practice Examples
CHAPTER IV
Conclusion
Bibliography
