MUSES AND MANAGEMENT

This dissertation analyses the concept of Corporate Cultural Responsibility in Germany, considering key aspects of corporate responsibility. As public finances tighten, corporate social engagement, including in the arts and culture, is becoming increasingly important. However, the discourse remains largely national. Hence, two case studies illustrate best practice examples from Germany. Ultimately, the question remains whether business supports culture or vice versa.

Table of Contents
List of Abbreviations

CHAPTER I
Introduction
1.1 Does it pay to be good?
1.2 Research Methodology
1.3 Structure

CHAPTER II
A Tribute to Virtue: Corporate Responsibility
2.1 Manifestations of Corporate Responsibility
2.1.1 Corporate Social Responsibility
2.1.1.1 Corporate Sustainability
2.1.1.2 Corporate Social Responsibility in Germany
2.1.2 Corporate Citizenship
2.1.2.1 Corporations and Citizenship
2.1.2.2 Corporate Philanthropy
2.1.2.3 Modes and Motives for Corporate Citizenship
2.1.2.4 Corporate Citizenship in Germany
2.1.3 Corporate Governance
2.1.3.1 Corporate Governance in Germany
2.1.3.2 The ‘German Corporate Governance Code’
2.2 Corporate Cultural Responsibility
2.2.1 Beyond Cultural Sponsoring
2.2.2 Measures
2.2.3 Benefits
2.2.3.1 Culture & Confidence
2.2.3.2 Strategic Dimensions

CHAPTER III
Corporate Cultural Responsibility in Germany
3.1 A Short History of Private Cultural Funding
3.2 Political Framework Conditions
3.3 Quantifying Corporate Cultural Responsibility
3.3.1 The 2010 Kulturkreis Survey
3.3.2 Corporate Cultural Sponsoring
3.3.3 Corporate Foundations
3.4 Kulturkreis der deutschen Wirtschaft im BDI e. V.
3.4.1 Funding Areas
3.4.2 Working Groups
3.5 The Chemistry of Societal Commitment – BASF SE
3.5.1 “Creating Chemistry for a Sustainable Future”
3.5.2 BASF’s Cultural Engagement
3.5.2.1 Commitment to the Region
3.5.2.2 Best Practice Examples

CHAPTER IV
Conclusion
Bibliography